YJ (Yongjun) Heo is a designer and entrepreneur based in San Francisco and Indianapolis. He founded and manages Midwest Design Lab LLC (MWDL), a web design and product development company. MWDL has released two products over the last year: FLOAT and Publit. FLOAT is a moveable home accessory that holds up devices securely through a patent-pending safety lever and an industrial-grade suction system. Publit is a personal website builder designed for professionals, writers, and students to better market their experiences and enhance their personal branding.