YJ (Yongjun) Heo is a designer and entrepreneur based in San Francisco and Indianapolis. He founded and manages Midwest Design Lab LLC (MWDL), a web design and product development company and Monitor, a business platform that unifies disparate data sources into an intelligent layer that surfaces the insights needed to make more informed decisions. MWDL has also released two products over the last two years: FLOAT and Publit. FLOAT is a moveable home accessory that holds up devices securely through a patented safety lever and an industrial-grade suction system. Publit is an online directory builder and personal website creator designed for professionals, writers, and students to better market their experiences and enhance their personal branding.