YJ (Yongjun) Heo is a designer, entrepreneur, and advisor based in San Francisco and Indianapolis. He founded and manages Midwest Design Lab LLC (MWDL), a web design and product development company and Monitor, a business platform that unifies disparate data sources into an intelligent layer that surfaces key insights for leaders. MWDL has also launched multiple products over the last few years: FLOAT and Publit, which have generated millions of site visitors and users around the world. FLOAT is a moveable home accessory that holds up devices securely through a patented safety lever and an industrial-grade suction system. Publit is an online directory builder and personal website creator designed for organizations, professionals, and students to better market their experiences, resources, and offerings. For more than decade, MWDL has also offered digital design and web development services. From website design for professional athletes and olympians to capturing aerial footage and photography for Oscars events at J.J. Abrams' Bad Robot Studios, MWDL provides full service digital support for select clients.